The Triffid | Marketing Services
MARKETING SERVICES
Venue marketing is designed to complement and extend hirer campaigns through targeted access to our live-loving audiences across owned and external platforms, and strategic paid amplification that drives visibility, engagement and ticket sales.
Download our Marketing Services guide as a PDF.
All events receive our standard level of promotional support. This ensures consistent visibility of events across core venue channels throughout each campaign period. There are options to scale reach and impact through paid marketing packages.
Inclusions
Standard poster package (2x A3 posters)
Inclusion in monthly "What's On" Poster
Venue website event page listing
Email marketing automation suite (abandon browse, retargeting, event reminder)
1x placement Monthly Email Gig Guide
1x placement Monthly Email Newsletter (based on availability)
Facebook event co-hosting for increased reach, at hirer’s request.
Inclusion in monthly Meta product catalogue campaign (always on)
Announce post to coincide with launch
Additional organic social media support across venue-owned channels
Inclusion in monthly "What's On" post across venue-owned social media channels
Free of charge.
Value: $1,000 ex GST
Inclusions
Silver poster package (6x posters; 4x A3s, 2x A2s)
Inclusion in monthly "What's On" Poster
Venue website event page listing
1× solus eDM (to coincide with pre-sale or GP on sale), targeted to your audience.
Email marketing automation suite (abandon browse, retargeting, event reminder)
1x placement Monthly Email Gig Guide
1x placement Monthly Email Newsletter (Silver placement)
Facebook event co-hosting for increased reach, at hirer’s request.
Inclusion in monthly Meta product catalogue campaign (always on)
Paid Meta campaign via venue channels ($180 value | 7-day campaign)
Announce post to coincide with launch
Additional organic social media support across venue-owned channels
Inclusion in monthly "What's On" post across venue-owned social media channels
Cost: $250 ex GST
Inclusions
Silver poster package (8x posters; 6x A3s, 2x A2s)
Inclusion in monthly "What's On" Poster
Venue website event page listing
1× solus eDM (to coincide with pre-sale or GP on sale), targeted to your audience.
Email marketing automation suite (abandon browse, retargeting, event reminder)
1x placement Monthly Email Gig Guide
1x placement Monthly Email Newsletter (Silver placement)
Facebook event co-hosting for increased reach, at hirer’s request.
Inclusion in monthly Meta product catalogue campaign (always on)
Paid Meta campaign via venue channels ($250 value | 10-day campaign)
Announce post to coincide with launch
Additional organic social media support across venue-owned channels
Inclusion in monthly "What's On" post across venue-owned social media channels
Cost: $500 ex GST
Inclusions
Gold poster package (9x posters; 4x A3s, 4x A2s, 1x A0)
Vinyl Street Banner (min. 2-week visibility)
Inclusion in monthly "What's On" Poster
Venue website event page listing
Homepage carousel feature (1-week placement)
1× solus eDM (to coincide with pre-sale or GP on sale), targeted to your audience.
Email marketing automation suite (abandon browse, retargeting, event reminder)
1x placement Monthly Email Gig Guide
1x placement Monthly Email Newsletter (Gold placement)
Facebook event co-hosting for increased reach, at hirer’s request.
Inclusion in monthly Meta product catalogue campaign (always on)
Paid Meta campaign via venue channels ($500 value | 14-day campaign)
Announce post to coincide with launch
Additional organic social media support across venue-owned channels
Inclusion in monthly "What's On" post across venue-owned social media channels
Cost: $1,000 ex GST
Value: $5,500 ex GST
Asset | Inclusions | Price |
|---|---|---|
Additional Solus eDM | Dedicated email send to venue database. Must include new content (i.e. video, images, key selling point, discount/promotional offer). | $250 ex GST |
SMS Solus Blast | Dedicated SMS blast to venue database. Limit of 130 characters and one CTA/link only. | Upon request |
Standalone Paid Social or Digital Campaign | Paid digital/social campaign via venue channels across: | From $1,000 ex GST, minimum spend |
Additional Posters | Any additional or single poster add-ons will not exceed the total number listed in the Gold Package option. | $12 per A3 poster |
Vinyl Street Banner | Subject to availability, we can print and install a vinyl street banner on Stratton Street to increase visibility for your event and capture passing pedestrian and vehicle traffic. | $500 ex GST per banner |
Venue Digital Screens (Foyers) | Digital screen inclusion across screens located in the main entry foyer and Beer Garden. | $100 per event |
CREATIVE ASSET REQUIREMENTS
Please provide all available hero, secondary and supporting campaign creative assets for setup and ongoing promotion across venue, owned and paid marketing channels. All tour artwork must be localised to read: The Triffid, Brisbane.
Download the full creative requirements spec list in Excel format.
Asset Type | Dimensions | Artwork Requirements |
|---|---|---|
A3 Poster | 297mm (w) × 420mm (h) | Supply as high-resolution PDF with crop/trim marks and 3mm bleed Please localise your tour artwork, only feature our date/venue info: The Triffid, Brisbane. |
A2 Poster | 420mm (w) × 594mm (h) | Supply as high-resolution PDF with crop/trim marks and 3mm bleed Please localise your tour artwork, only feature our date/venue info: The Triffid, Brisbane. |
A0 Poster | 841mm (w) × 1189mm (h) | Supply as high-resolution PDF with crop/trim marks and 3mm bleed Please localise your tour artwork, only feature our date/venue info: The Triffid, Brisbane. |
16:9 Horizontal Digital Screen | 1920px (w) × 1080px (h) | Supply as PNG (static) or MP4/MOV video (max. 15 seconds, no audio) Please localise your tour artwork, only feature our date/venue info: The Triffid, Brisbane. |
Vinyl Street Banner | 1800mm (w) × 1200mm (h) | Supply as hi-res Print PDF (static), inc. crop marks + 3mm bleed. Please localise your tour artwork, only feature our date/venue info: The Triffid, Brisbane. |
Moshtix will support the show announce and ongoing promotion in the lead up to the event with a complimentary marketing schedule. You will need to provide the core assets a minimum of 3-business days prior to the announce date.